Salesforce CPQ alternatives 2025: Why modern teams move to Alguna

With new licenses ending and innovation shifting to Agentforce Revenue Management, SaaS and AI-native companies are urgently searching for Salesforce CPQ alternatives that can handle modern pricing, usage-based billing, and fast-moving GTM motions.

The need for flexible, usage-based pricing and unified quote-to-cash automation has never been greater. But legacy CPQ tools just aren’t built for that. 

If you’re still relying on Salesforce CPQ, now’s the time to plan your next move.

Here, we’ll take a closer look at what Salesforce CPQ end of life means in practice and dig deeper into the favored Salesforce alternative, end-to-end revenue management platform, Alguna.

What is Salesforce CPQ?

Salesforce CPQ (Configure-Price-Quote) is Salesforce’s legacy quoting tool designed to help sales teams build proposals, configure products, and apply pricing rules inside the Salesforce ecosystem.

While it aims to standardize how reps create quotes, it was built for a pre-AI, pre-usage-based world where most companies sold simple subscription or SKU-based packages.

Salesforce CPQ.
Salesforce CPQ.

Salesforce CPQ limitations

Before Salesforce CPQ entered end-of-life, many teams were already feeling its friction.

  • Code-heavy setup: Most pricing logic required custom scripts and “Price Rules.” Any change meant looping in developers—slowing down sales.
  • No usage billing: CPQ couldn’t meter usage or support token/credit models natively. Modern companies had to bolt on billing systems or hack together workarounds.
  • Fragmented workflow: Quotes lived in CPQ, but billing and revenue recognition were managed elsewhere, causing handoffs and data sync issues.
  • High admin overhead: Large catalogs and rule sprawl made CPQ slow and hard to maintain—with minimal product updates in recent years.

These limitations are exactly why Salesforce launched Agentforce Revenue Management and why so many RevOps teams are now seeking simpler, unified no-code CPQ software.

Salesforce CPQ end of life (EOL)

Salesforce is shifting investment, innovation, and strategic focus away from the traditional CPQ managed package and toward its new Agentforce Revenue Management offering.

At Dreamforce 2025, Salesforce introduced Agentforce 360—a unified AI-driven platform that includes Agentforce Revenue Management, described as a next-generation quote-to-revenue solution replacing legacy, rules-based CPQ workflows.

Salesforce CPQ end of life: What it means in practice

Salesforce CPQ end of life ≠ immediate shutdown. For now, your existing CPQ keeps working. You’ll receive support from Salesforce and can renew your licenses.

Contracts and quotes will still function as they do today. However, no new CPQ features or upgrades will be delivered as Salesforce has moved all innovation into what’s now called Agentforce Revenue Management (former Salesforce Revenue Cloud)

Industry experts stress that “end-of-life…means you’re running on borrowed time, with no investment in the future of the platform.”

In practice, this means:

  • You can keep using CPQ as long as needed, but no new capabilities (AI quoting, usage billing, etc.) will ever arrive on it.
  • Workarounds or heavy customizations will become increasingly brittle, and finding skilled CPQ developers may get harder over time.
  • Eventually Salesforce will set an official “sunset date” for CPQ support, but it’s unclear exactly when. But the earlier you plan, the more control you have.
“For those still on Salesforce CPQ, their hand will be forced sooner or later. Salesforce has made the decision to deprecate Salesforce CPQ and to basically sunset it as a standalone product… Within Salesforce CPQ, the writing was kind of on the wall because the updates came fewer and fewer and there were just no more features being added. So that’s why we decided to look at alternatives.”

- Business Leader that’s migrated off Salesforce CPQ

Salesforce CPQ end of life means support continues for now, but all future enhancements happen in Agentforce Revenue Management (former Salesforce Revenue Cloud). While it’s not an immediate cutoff, it does impose a time limit on how long you can rely on classic CPQ without missing out on needed innovations.

Salesforce CPQ future: Next steps for RevOps teams

With the shift to Agentforce Revenue Management and the end of new CPQ licenses, RevOps leaders are rethinking their AI monetization stack.

If you're using Salesforce CPQ today, you have three paths forward:

  1. Migrate to Agentforce Revenue Management
    Salesforce’s next-gen quote-to-cash platform, powered by AI and built for usage-based pricing.
  2. Adopt a modern Salesforce CPQ alternative
    Start exploring modern quote-to-cash platforms like Alguna that are designed for teams who want no-code CPQ, unified billing, and flexible support for today's pricing models.
  3. Build a custom CPQ and billing system in-house
    A path engineering-heavy orgs attempt, but one that often leads to high costs, technical debt, and slower speed to market.

Requirements for a modern CPQ platform

Pricing configuration in Alguna.

RevOps teams today demand CPQ tools with features that legacy systems lack:

  • Dynamic, usage-based pricing: 2025 buyers want token/usage pricing by default. Modern CPQ must support consumption models out-of-box, from API‑call billing to hybrid plans.
  • No-code configuration: Teams must launch or tweak plans without coding. Administrators shouldn’t need an engineering sprint to add a new price tier or bundling rule.
  • Unified quote-to-cash: Sales quoting, billing, usage tracking, invoicing and revenue recognition must live in one system for visibility. Disconnected legacy tools force duplicate work.
  • Automation and AI-ready: The new CPQ should use intelligent workflows to guide reps, enforce pricing guardrails, and automate renewals/amendments. This reduces errors and speeds quoting.
  • Low maintenance overhead: Ideally, CPQ admins spend more time analyzing pricing strategies than updating rules. Platforms built for efficiency minimize the daily upkeep.
  • Flexible sales channels: Whether it’s self‑serve signup, partner reselling, or direct sales, the CPQ alternative should unify all go‑to‑market motions. Alguna, for example, manages self‑service and enterprise plans from one interface, removing the need for multiple systems.

In short, the ideal Salesforce CPQ alternative of 2025 is a unified, no‑code CPQ that handles any pricing model (subscriptions, usage, tokens, hybrids), automates billing/invoicing, and keeps data flowing smoothly. 

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The potential impact of modern CPQs:

• Sales cycles can users shrink by up to 28%
• 49% more proposals per rep per month (per industry surveys)
• ~17% higher close/conversion rates
• Quoting error rates can drop by 20–30% once CPQ is deployed
• Cut turnaround time by ~15–20% using automated approval workflows
• Margins can improve slightly (+2–5%) as CPQ enforces list prices and discount rules
• Revenue leakage can drop by ~2–4%

Source: Valorx and Nucleus Research - State of CPQ Market 2025

Alguna: The #1 Salesforce CPQ alternative for modern RevOps teams

Easily manage pricing models in Alguna without code.

If you're evaluating Salesforce CPQ alternatives, Y-Combinator backed Alguna is built to be your future-ready, no-code CPQ replacement. It’s a unified revenue management platform that combines quoting, usage metering, billing, and revenue automation. Plus, it comes without the admin overhead or legacy bloat.

Unlike traditional CPQ tools, Alguna is designed for the new wave of AI monetization: hybrid pricing, tokens, consumption-based plans, and real-time billing.

No manual work. No duct tape. Just one clean revenue workflow from quote to cash.

⭐️ Alguna was built by experienced fintech founders who previously built products at Primer, Dojo, and Bank of America.

TL;DR - Why RevOps teams choose Alguna:

  • ⚙️ No-code CPQ: Configure pricing, approvals, bundles, and discounts without developers.
  • 📊 Usage and token billing: Native support for usage-based, prepaid, API, and credit/token models.
  • 🔁 Unified quote-to-cash: Quoting, metering, invoicing, and revenue recognition in one system.
  • 🧠 AI-era pricing ready: Built for dynamic, hybrid models and AI pricing models—ideal for SaaS, AI, and fintech companies.
  • ⏱️ Fast rollout: Go live in weeks, not months. Migrate from CPQ with minimal lift as Alguna’s team of specialists handle onboarding and migration.
  • 🔌 Salesforce-native compatible: Seamlessly syncs with Salesforce CRM, but replaces legacy CPQ entirely.
  • 🤝 Transparent pricing: Plans start at $399/month with no revenue cut. White-glove onboarding and migration included. No hidden costs or extra charge for integrations and add-ons.

Alguna gives Sales, RevOps, and Finance a single source of truth with zero spreadsheets and zero code.

🧡
“Alguna ticked every box I needed: a centralized system for invoicing, multi-channel payments, and automation.

Most importantly, it gave me a clear overview of revenue movements."

- Adam Liska, CEO at Glyphic

Read the case study

Alguna's CPQ capabilities (2025)

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Alguna CPQ overview.

Alguna's revenue management platform includes a full-featured, no-code CPQ built for today’s GTM motion. Whether you're quoting simple subscriptions or complex usage-based deals, Alguna gives Sales and RevOps teams the control they need without relying on developers.

Below are the CPQ-specific capabilities that make Alguna a powerful Salesforce CPQ alternative.

1. No-code product and pricing configuration

  • Native pricing engine designed for modern B2B SaaS
  • Support any pricing model, including flat, tiered, usage-based, prepaid with overages, or multi-attribute
  • Visual product catalog builder allows you to set up bundling, tiering, discount rules, and custom terms in minutes
  • No developer required to launch or update pricing

2. Usage-based and hybrid pricing support

  • Native support for usage-based, prepaid, and tokenized pricing
  • Mix subscriptions, usage, and services in a single quote
  • Real-time metering integration with billing

3. Instant quoting + contract creation

  • Speed up quoting with customizable templates
  • Customers can review pricing, accept terms, and sign in one place
  • Multi-currency, multi-entity support
  • Quotes convert directly into billable contracts
  • Proration and ramp support built in
  • Automatic handling of renewals, amendments, and co-terms
🚀
New feature: Introducing Contracts AI (and the end of manual data entry)

4. Approval workflows (Coming soon!)

  • Configurable logic for discount thresholds, deal size, or product types
  • Route quotes to finance, legal, or sales ops instantly

5. Real-time sync with Salesforce CRM

  • Native Salesforce integration
  • Two-way sync for accounts, opportunities, quotes, and subscriptions
  • Keep CRM as source of truth while Alguna handles monetization logic
  • Full visibility for RevOps and finance

Salesforce CPQ capabilities vs. Alguna: Comparison overview

Capability Salesforce CPQ (Legacy) Alguna (Modern CPQ & Billing)
Pricing models & flexibility Works with list/tiered pricing and basic bundles. Limited native support for usage/consumption; complex “waterfalls” require custom rules. Supports subscriptions, tiered, usage-based, token/credit plans, and hybrids. No-code builder for quick pricing launches.
Configuration & admin overhead Admins manage price rules manually. High maintenance and developer dependence. Point-and-click setup. Business users can manage pricing directly, reducing admin workload.
Quote automation Basic guided selling. Complex logic can break or require manual overrides. Extract contract data with AI, quotes flow automatically into billing.
Billing & revenue automation Requires external tools or integration. Manual handoffs between systems. Billing, payments, and revenue recognition are fully unified and automated.
Usage-based & token billing Limited. Requires additional systems or custom work. Built-in support for API, token, and consumption-based billing.
Scalability & performance Can slow with large catalogs or complex rules. Not API-first. Cloud-native and API-first. Scales to high volume usage and catalogs.
AI & future-proofing Not built for AI-native pricing models or agent monetization. Supports AI-era pricing like token, outcome, and event-based models.
Integration & ecosystem Feels native to Salesforce but is a managed package. Limited extensibility. Native Salesforce sync + flexible APIs and no-code connectors.
Time to value Slow. Typical implementation takes 3–6+ months with consultants. Fast. Go live in weeks. Migration included.

Time to leave legacy CPQ behind

With Salesforce shifting to Agentforce Revenue Management and officially ending new CPQ licenses, it’s clear: the legacy era is over.

For modern revenue teams, this moment is an opportunity to modernize their revenue workflows.

Whether you're exploring Agentforce, comparing Salesforce CPQ alternatives, or considering a full revenue stack refresh, the goal is the same: flexible, automated, usage-ready monetization that scales with your GTM ambitions.

Book your personalized demo today and find out how Alguna helps RevOps teams quote faster, launch usage-based pricing without code, and automate quote-to-cash in one modern platform.
Jo Johansson

Jo Johansson

👋 I'm Jo. I do all things GTM at Alguna. I spend my days obsessing over building both GTM and revenue engines. Got collaboration ideas or requests? Drop me a line at [email protected].