Large tech enterprises need robust CPQ (Configure, Price, Quote) software to manage complex products and pricing, automate approvals, and automate their quote-to-cash workflows.
A flexible CPQ built with large tech companies in mind enables you to speed up deal cycles and see higher win rates, reducing pesky manual errors that typically occur when managing the process across multiple tools.
But many CPQ tools were built for an older era of sales. They’re known for being slow, clunky, and costly to customize.
Here, we’ll compare legacy players like Salesforce CPQ (now part of Agentforce Revenue Management) with emerging end-to-end platforms like Alguna, so you can make an informed decision when you choose your next setup.
Common CPQ requirements for large tech companies
Not all CPQ tools are built for large tech companies. As product catalogs grow more complex and revenue teams push toward usage-based and hybrid pricing models, the CPQ layer has to do more than just spit out a quote.
It needs to move fast, adapt easily, and connect deeply across your revenue stack. If your team is still wrestling with rigid pricing logic, slow change cycles, or disconnected tools, it’s time to rethink what "enterprise-grade" should actually mean in 2025.
Here's what to look for.
- Flexible pricing and bundling: Support flat fees, tiered plans, usage-based billing, one-time fees, and hybrid models out-of-the-box. The system should let sales teams mix subscriptions, usage credits, and services in a single quote without workarounds
- No-code configurability: Non-technical revenue teams have to be able to update products, pricing logic, and approval flows without engineering help. CPQ tools that require developers to step in leads to delays and potentially lost deals.
- Support for various pricing models: Tiered, subscription, usage-based, and custom—plus rule engines for discounts, upsell, cross-sell, and compliance.
- Seamless integrations: Native CRM and billing integrations are essential to keep data in sync. Reps should never have to switch tabs , but quote details should flow directly into billing and contracts. CPQ tools should also plug into ERP or financial systems to complete end-to-end quote-to-cash automation.
- Enterprise scale and security: The solution must handle multi-currency, multi-entity operations, and audit logs for compliance. It should scale to thousands of users and high transaction volumes without slowdown. Performance under load, global data controls, and SOC2/ISO certifications are important for large tech companies.
If your pricing is broken, adding a CPQ tool on top of it won't fix it.
So before you evaluate CPQ tools, evaluate your pricing workflows.
Start by asking this: “What would a great pricing experience look like, both for your team and your customers?”
7 CPQ tools for large tech companies: Overview
Choosing the right Configure-Price-Quote (CPQ) platform is about more than feature checklists. It’s about operational fit.
Large technology organizations need tools that can handle complex product configurations, hybrid pricing models, multi-entity rollouts, and airtight integrations with CRM, ERP, and billing systems.
The table below breaks down today’s leading enterprise-grade CPQ platforms — from established vendors like Salesforce, Oracle, and SAP to modern, AI-driven options like Alguna — highlighting who each is best for, where they excel, and what to watch out for before implementation.
| Platform | Best for | Signature strengths | Watch-outs | Ecosystem notes |
|---|---|---|---|---|
| Alguna | AI and SaaS enterprises that want to remove engineering bottlenecks and use a no-code CPQ | Unified quote to cash that supports any pricing model. Fast and flexible. | As with any platform shift, plan enablement and change management | Purpose-built to eliminate fragmented tech stacks across CPQ, billing, and revenue |
| Agentforce Revenue Management (Salesforce) | Enterprises standardized on Salesforce that want agentic automation across quote to revenue | Agentic quoting and billing concepts; tighter alignment to Salesforce data model; path forward from legacy Revenue Cloud/CPQ | Migration planning from legacy Salesforce CPQ is non-trivial; assess agent feature maturity for your use cases | Part of Agentforce 360 and Revenue portfolio; Dreamforce 2025 momentum |
| Oracle CPQ | Highly engineered catalogs and global approvals at scale | Deep configuration rules, robust approvals, mature REST APIs, ERP adjacency | Complexity requires strong solution design and governance | Oracle CX and ERP integrations are proven |
| SAP CPQ | SAP-centric enterprises with complex B2B configurations | Performance on large quotes, AI-assisted quoting, fit with SAP stack | Plan for SAP ecosystem alignment and change management | Works with SAP CRM, ERP, and Commerce |
| Conga CPQ | Enterprises that value CPQ plus strong document and contract governance | Scalable catalog, guided selling, doc automation, CLM lineage | Implementation depth can be significant; clarify customization approach | Popular in Salesforce environments; broad CLM ecosystem |
| DealHub | Large tech companies seeking a unified deal workspace | Guided selling, margin guardrails, DealRoom buyer collaboration | Validate security and scale needs for regulated environments | Strong CRM integrations and open API posture |
| Subskribe | Modern subscription focused enterprises | Fast time-to-value, integrated CPQ, billing, and revenue recognition | Confirm complex edge-cases and catalog migration paths | Quote-to-revenue positioning aligns CPQ with finance automation |
Why large tech companies choose Alguna CPQ
Alguna was built from the ground up for complex enterprise needs. The end-to-end AI monetization platform comes with a purpose-built no-code CPQ for modern SaaS and AI enterprises. The platform handles any pricing model, including complex usage-based, outcome-based, hybrid, and subscription pricing in one platform.
Unlike point solutions, Alguna is a unified quote-to-cash system that includes CPQ, billing, and revenue recognition in one platform, reducing data handoffs and errors.
Its deep integrations also mean quoting happens in context (for example, inside Salesforce or HubSpot) so reps have real-time product and pricing info.
Alguna has become known for fast deployment (some customers go live in days) and is designed for both flexibility and scalability.
In short, Alguna gives large tech companies a flexible, future-ready CPQ: faster quoting, fewer manual tasks, and seamless end-to-end revenue alignment.
Final take: Choosing the right CPQ for a large tech company
If you are all-in on Salesforce and want an AI path, Agentforce Revenue Management belongs on your shortlist.
For complex engineered products and global governance, Oracle CPQ and SAP CPQ remain safe, proven bets with the right implementation muscle.
If contract rigor is paramount, Conga CPQ pairs CPQ with best-in-class document and clause workflows. DealHub and Subskribe offer modern approaches that compress tool count and accelerate time-to-value.
And if your strategy includes AI-era pricing like credits, consumption, and outcomes, Alguna is purpose-built to unify CPQ, billing, and revenue without the Frankenstack.
Discover the top CPQ tool for large tech companies
Large tech companies are simplifying complex revenue operations with Alguna’s no-code CPQ platform. Quote, bill, and recognize revenue—all in one system built for subscriptions, usage, credit, and outcome-based models.
